Layer 01
Reporting
Descriptive What happened?
Most tools stop here BI Dashboards Reports
Layer 02
Analysis
Diagnostic Why did it happen?
Some tools reach here Analytics Root cause
Layer 03
Prediction
Predictive What will happen?
Where Unloq starts Forecast Signal mapping Confidence bands
Layer 04
Action
Prescriptive What should we do?
Where Unloq delivers Ranked actions Approval chain Impact Ledger
unloq.app · /decisions/prescriptive
Live
Layer 01 · Descriptive
"What happened in Q2?"
Revenue by month · Q2
Jan Feb Mar Apr May Jun
Q2 Revenue
£12.4M
vs Q1
+8.2%
vs Target
−3.1%
Tells you what happened. Doesn't tell you why.
Layer 02 · Diagnostic
"Why did we miss target by 3.1%?"
Root cause breakdown
Northern region underperformance−2.4%
Delayed product launch−1.1%
Sales cycle elongation−0.8%
APAC outperformance offset+1.2%
Explains the past. Still can't tell you what to do next.
Layer 03 · Predictive
"What will happen if we do nothing?"
12-month revenue forecast · 3 scenarios
NOW
Competitor pricing drop
Northern recovery: 60%
APAC pipeline +34
Market window: 90 days
Sees what's coming. But still needs to tell you what to do.
Layer 04 · Prescriptive
"What should we do — and can we prove it worked?"
Ranked Recommendation
0%
Accelerate APAC. Allocate £2.1M to direct sales ahead of competitor entrenchment. 90-day sprint.
Expected uplift
+£2.1M
Payback
11 mo
Risk band
Medium
Approval chain
CSO · Maya Reed✓ Approved
CFO · James Holt✓ Approved
CEO · S. Vance◐ Pending
Board— Awaiting
BI & Dashboards
L1
Analytics platforms
L1–L2
Forecasting / ML tools
L1–L3
Unloq
L1–L4